The word 'clicks' holds multitudes of meanings in this context. The film delves into the struggles of a young man striving to keep his job at a social media firm, where one's livelihood hinges on the number of clicks their stories garner. Clicks translate to cash, synonymous with survival in this fast-paced world. Meet Joey: burdened with hefty student debt and residing in a less-than-stellar apartment with his feisty feline, Beyoncé.
Publishers reject his manuscripts, deeming him insufficiently marketable for a book deal. Despite delivering solid content at his new digital gig, Joey's stories fall short of clicks. His intimidating boss demands he tailor his tales to popular demands.
Enter Joey's foray into online dating, where his disastrous encounters become fodder for his articles. And, oh, did I mention his mother's urgent need for a liver transplant? As Joey's uploads unveil more about his crazy life, hilarity ensues.
Production on this independent film begins in June 2025 with a projected release in 2025-26.